While tweaking their sites for SEO and Google places optimisation, website owners must pick their keywords carefully. Spreading the attention too skinny of a web site will hurt its location on search engine results pages for almost any particular keyword. Also, search engines remove it from their indexing algorithm, and might consider a web page full of keywords as a spam site.
Select a domain name for the site that people can easily remember as well as gives a clear indication of what you are offering. If you employ video clips or large web advertising like YouTube to market, do not forget that a memorable domain name is likely to make a positive change when stated in movies.